{"id":2927,"date":"2025-01-07T13:47:29","date_gmt":"2025-01-07T13:47:29","guid":{"rendered":"https:\/\/lapaz.bo\/smp\/blog\/?p=2927"},"modified":"2025-01-07T13:47:30","modified_gmt":"2025-01-07T13:47:30","slug":"plataforma-digital","status":"publish","type":"post","link":"https:\/\/lapaz.bo\/smp\/blog\/index.php\/2025\/01\/07\/plataforma-digital\/","title":{"rendered":"PLATAFORMA DIGITAL"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-1\"><strong>PLATAFORMA DIGITAL<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-right has-black-color has-text-color has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph\"><strong>Por: Evelyn Anah\u00ed Rojas Candia \u00a0\u2013 Unidad de Investigaci\u00f3n y Pol\u00edticas Municipales<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-3 wp-block-paragraph\">Una <strong>Plataforma Digital<\/strong> es un entorno tecnol\u00f3gico que permite integrar diferentes servicios, aplicaciones o recursos en un mismo lugar (Sydle, 2023); es considerada \u201cnativa\u201d del internet y de la era digital, dise\u00f1ada de inicio para beneficiarse de los efectos de red, de la mejor conexi\u00f3n global y del uso masivo de datos (Da Silva y N\u00fa\u00f1ez, 2021).<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-4 wp-block-paragraph\">De igual manera, una <strong>Plataforma Digital<\/strong> es un entorno en el que los usuarios pueden llevar a cabo tareas, gestionar actividades, colaborar con otros usuarios e interactuar por medio de las herramientas y funcionalidades que ofrece dicha plataforma (HubSpot, 2023).<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-5 wp-block-paragraph\">Cognizant (s\/f) se\u00f1ala que una <strong>Plataforma Digital <\/strong>es el software y la tecnolog\u00eda que se utilizan para unificar y optimizar las operaciones de negocio y los sistemas de Tecnolog\u00edas de Informaci\u00f3n. Seg\u00fan Sydle (2023), funciona como la columna vertebral de una compa\u00f1\u00eda para las operaciones y el compromiso del cliente, ofrece un conjunto de herramientas y funciones que facilitan la&nbsp;creaci\u00f3n, disponibilidad y gesti\u00f3n de servicios y aplicaciones<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-6 wp-block-paragraph\">Las plataformas digitales constituyen una herramienta de gran importancia en todos los \u00e1mbitos de la sociedad, en especial en el campo de la competitividad empresarial y el Marketing (Naranjo I. et al., 2022). Algunas caracter\u00edsticas de las plataformas digitales son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-7\">Permiten realizar diversas tareas en un mismo lugar por medio de internet.\u00a0<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-8\">Optimizan el tiempo y los recursos.\u00a0<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9\">Pueden incluir APIs (Interfaces de Programaci\u00f3n de Aplicaciones), SDKs (Kits de Desarrollo de Software) y otras herramientas.\u00a0<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-10\">Son un impulsor clave para que las empresas escalen, integren y extiendan sus aplicaciones.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color has-medium-font-size wp-elements-11 wp-block-paragraph\"><strong>Referencias bibliogr\u00e1ficas<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-12 wp-block-paragraph\">Cognizant (s\/f). Plataforma digital. Glosario. Espa\u00f1a. <a href=\"https:\/\/www.cognizant.com\/es\/es\/glossary\/digital-platform#:~:text=Una%20plataforma%20digital%20es%20el,y%20el%20engagement%20del%20cliente\">https:\/\/www.cognizant.com\/es\/es\/glossary\/digital-platform<\/a>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-13 wp-block-paragraph\">Da Silva F. y N\u00fa\u00f1ez G. (2021). \u201cLa era de las plataformas digitales y el desarrollo de los mercados de datos en un contexto de libre competencia\u201d, Documentos de Proyectos (LC\/TS.2021\/173), Santiago, Comisi\u00f3n Econ\u00f3mica para Am\u00e9rica Latinay el Caribe (CEPAL).<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-14 wp-block-paragraph\">HubSpot (2023). \u00bfQu\u00e9 es una plataforma digital? Website. <a href=\"https:\/\/blog.hubspot.es\/website\/que-es-plataforma-digital\">https:\/\/blog.hubspot.es\/website\/que-es-plataforma-digital<\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-15 wp-block-paragraph\">Naranjo I. <em>et al<\/em>. (2022). Importancia de las plataformas virtuales para la investigaci\u00f3n de marketing en tiempos de COVID-19. Revista de Investigaci\u00f3n en Ciencias de la Administraci\u00f3n ENFOQUES. Centro de Estudios Transdisciplinarios. <a href=\"https:\/\/www.redalyc.org\/journal\/6219\/621972243002\/\">https:\/\/www.redalyc.org\/journal\/6219\/621972243002\/<\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-16 wp-block-paragraph\">Sydle (2023). Plataforma de servicios digitales: qu\u00e9 es y c\u00f3mo implementarla. Transformaci\u00f3n digital. <a href=\"https:\/\/www.sydle.com\/es\/blog\/plataforma-de-servicios-64c96fdb07bf1b42624cd3fb\">https:\/\/www.sydle.com\/es\/blog\/plataforma-de-servicios-64c96fdb07bf1b42624cd3fb<\/a> &nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-5-color has-ast-global-color-1-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-17 wp-block-paragraph\"><strong>Las opiniones expresadas en este documento son de exclusiva responsabilidad de los autores y no reflejan necesariamente una posici\u00f3n del Gobierno Aut\u00f3nomo Municipal de La Paz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLATAFORMA DIGITAL Por: Evelyn Anah\u00ed Rojas Candia \u00a0\u2013 Unidad de Investigaci\u00f3n y Pol\u00edticas Municipales Una Plataforma Digital es un entorno tecnol\u00f3gico que permite integrar diferentes servicios, aplicaciones o recursos en un mismo lugar (Sydle, 2023); es considerada \u201cnativa\u201d del internet y de la era digital, dise\u00f1ada de inicio para beneficiarse de los efectos de red, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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