{"id":4201,"date":"2024-12-30T16:08:45","date_gmt":"2024-12-30T20:08:45","guid":{"rendered":"https:\/\/pr2.javixd.com\/?p=4201"},"modified":"2024-12-30T16:10:09","modified_gmt":"2024-12-30T20:10:09","slug":"que-como-y-cuando-comunicar-ante-la-prensa-comunica-con-impacto-y-confianza","status":"publish","type":"post","link":"https:\/\/lapaz.bo\/redcooperacion\/que-como-y-cuando-comunicar-ante-la-prensa-comunica-con-impacto-y-confianza\/","title":{"rendered":"\u00bfQu\u00e9, c\u00f3mo y cu\u00e1ndo comunicar ante la prensa? Comunic\u00e1 con impacto y confianza."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4201\" class=\"elementor elementor-4201\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acde5ca e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"acde5ca\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c97b63 elementor-widget elementor-widget-image\" data-id=\"5c97b63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"578\" height=\"576\" src=\"https:\/\/lapaz.bo\/redcooperacion\/wp-content\/uploads\/2024\/12\/prensa301224.jpg\" class=\"attachment-large size-large wp-image-4202\" alt=\"\" srcset=\"https:\/\/lapaz.bo\/redcooperacion\/wp-content\/uploads\/2024\/12\/prensa301224.jpg 578w, https:\/\/lapaz.bo\/redcooperacion\/wp-content\/uploads\/2024\/12\/prensa301224-300x300.jpg 300w, https:\/\/lapaz.bo\/redcooperacion\/wp-content\/uploads\/2024\/12\/prensa301224-150x150.jpg 150w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4ca1c5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c4ca1c5\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fba40bd elementor-widget elementor-widget-text-editor\" data-id=\"fba40bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">Te invitamos a que te inscribas a este seminario donde explicaremos en profundidad la importancia de saber qu\u00e9, c\u00f3mo y cu\u00e1ndo comunicar, as\u00ed como el papel fundamental del storytelling y las t\u00e9cnicas clave para transformar nuestra postura de simples respondedores de preguntas a aut\u00e9nticos transmisores de mensajes.&nbsp;<\/p><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">Convertirse en un buen vocero es una habilidad valiosa que les acompa\u00f1ar\u00e1 a lo largo de toda su vida profesional y personal. A lo largo del curso, aprender\u00e1n a desarrollar una comunicaci\u00f3n estrat\u00e9gica, efectiva y persuasiva, una destreza que se aplica no s\u00f3lo en situaciones formales, sino tambi\u00e9n en interacciones cotidianas.<\/p><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">Saber comunicar no s\u00f3lo es un recurso esencial para transmitir informaci\u00f3n, sino que es un verdadero beneficio para la vida. No se limita a la capacidad de redactar una nota o un mensaje, sino que tambi\u00e9n es crucial para abordar reuniones estrat\u00e9gicas, influir en la toma de decisiones o para afrontar conversaciones dif\u00edciles, de las que suelen generar incertidumbre o tensi\u00f3n. Aprender a comunicar de manera eficaz es una herramienta poderosa que les permitir\u00e1 construir relaciones m\u00e1s fuertes, tomar el control de situaciones complejas y transmitir sus ideas con claridad, precisi\u00f3n y confianza.<\/p><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><a href=\"https:\/\/institutoformacionpolitica.com\/\" style=\"color: rgb(0, 123, 199); text-decoration-line: underline; text-decoration-thickness: 1px; outline: none; cursor: pointer; word-break: break-word; display: inline-block; width: fit-content; backface-visibility: hidden;\">\u00a1Inscribite ac\u00e1!<\/a><\/p><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">&nbsp;<span style=\"font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 1.3125rem; font-weight: 700; text-align: var(--text-align); background-color: initial;\">Destinado a:<\/span><\/p><ul style=\"margin-top: 0px; margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 1rem; font-weight: 400;\">Funcionarios p\u00fablicos con responsabilidades de comunicaci\u00f3n.<\/li><li style=\"font-size: 1rem; font-weight: 400;\">Dirigentes pol\u00edticos en general.<\/li><li style=\"font-size: 1rem; font-weight: 400;\">Personas que trabajan en comunicaci\u00f3n y relaciones p\u00fablicas.<\/li><li style=\"font-size: 1rem; font-weight: 400;\">Estudiantes, graduados\/as y p\u00fablico en general interesados en comunicaci\u00f3n social y marketing.<\/li><li style=\"font-size: 1rem; font-weight: 400;\">Ciudadan\u00eda en general.<\/li><\/ul><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">&nbsp;<span style=\"font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 1.3125rem; font-weight: 700; text-align: var(--text-align); background-color: initial;\">Modalidad de cursada:<\/span><\/p><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">Este seminario se dictar\u00e1 de forma asincr\u00f3nica a trav\u00e9s del Campus Virtual del Instituto. El curso estar\u00e1 disponible desde el 14 hasta el &nbsp;24 de enero.&nbsp;<span style=\"font-weight: bolder;\">Para aprobar el curso se deber\u00e1 completar una evaluaci\u00f3n<\/span>&nbsp;la cual estar\u00e1 disponible en el Campus Virtual. El examen consistir\u00e1 en una evaluaci\u00f3n de opci\u00f3n m\u00faltiple.<\/p><h3 style=\"margin-top: 0px; margin-bottom: 0.5rem; font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; line-height: 1.2; font-size: 1.3125rem; color: rgb(56, 72, 92); font-style: normal;\">Objetivos:<\/h3><ul style=\"margin-top: 0px; margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 1rem; font-weight: 400;\">Primeras nociones para aprender qu\u00e9, c\u00f3mo y cu\u00e1ndo comunicar ante la prensa.<\/li><li style=\"font-size: 1rem; font-weight: 400;\">Conocer la importancia de tener un buen storytelling.<\/li><li style=\"font-size: 1rem; font-weight: 400;\">Adoptar las t\u00e9cnicas para dejar de ser un \u201crespondedor de preguntas\u201d y convertirse en un \u201cpasador de mensajes\u201d.<\/li><\/ul><h3 style=\"margin-top: 0px; margin-bottom: 0.5rem; font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; line-height: 1.2; font-size: 1.3125rem; color: rgb(56, 72, 92); font-style: normal;\"><span style=\"font-size: 1.3125rem; text-align: var(--text-align); background-color: initial;\">Programa:&nbsp;&nbsp;<\/span><\/h3><h4 style=\"margin-top: 0px; margin-bottom: 0.5rem; font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; line-height: 1.2; font-size: 1.1875rem; color: rgb(56, 72, 92); font-style: normal;\">Bloque 1<\/h4><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">\u00bfPara qu\u00e9 comunicar?&nbsp;<br>\u00bfQu\u00e9 es una noticia?<br>Reputaci\u00f3n corporativa.<br>Caracter\u00edsticas de un buen vocero.<\/p><h4 style=\"margin-top: 0px; margin-bottom: 0.5rem; font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; line-height: 1.2; font-size: 1.1875rem; color: rgb(56, 72, 92); font-style: normal;\">Bloque 2&nbsp;<\/h4><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">Mensaje: qu\u00e9 es y c\u00f3mo debe ser.<br>Rol del periodista.<br>Estrategias de comunicaci\u00f3n.&nbsp;<br>Storytelling: \u00bfC\u00f3mo deben ser las historias? \u00bfC\u00f3mo pasar mi mensaje?<\/p><h4 style=\"margin-top: 0px; margin-bottom: 0.5rem; font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; line-height: 1.2; font-size: 1.1875rem; color: rgb(56, 72, 92); font-style: normal;\">Bloque 3<\/h4><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">T\u00e9cnicas de transici\u00f3n.&nbsp;<br>\u00bfC\u00f3mo ser pasadores de mensajes?&nbsp;<\/p><h4 style=\"margin-top: 0px; margin-bottom: 0.5rem; font-family: Nunito, &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; line-height: 1.2; font-size: 1.1875rem; color: rgb(56, 72, 92); font-style: normal;\">Bloque 4<\/h4><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">Huella digital: construir nuestro perfil en redes sociales.&nbsp;<\/p><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">&nbsp;<em style=\"text-align: var(--text-align); background-color: initial;\">Docente:<\/em><\/p><p style=\"margin-bottom: 1rem; color: rgb(56, 72, 92); font-family: &quot;Open Sans&quot;, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><span style=\"font-weight: bolder;\">Luciana Pon<\/span>. Socia y directora en la consultora en comunicaci\u00f3n y relaciones p\u00fablicas Viale Gonz\u00e1lez Villanueva, que este a\u00f1o cumple 30 a\u00f1os en el mercado. Se form\u00f3 como Comunicadora Social en la Universidad de Buenos Aires y adem\u00e1s, su inter\u00e9s por liderar equipos exitosos la llev\u00f3 a formarse como Coach Ontol\u00f3gica certificada. Desde hace 15 a\u00f1os se dedica a acompa\u00f1ar a empresas y marcas en la construcci\u00f3n de su reputaci\u00f3n corporativa. En ese tiempo trabaj\u00f3 formando directores y ejecutivos de compa\u00f1\u00edas para que sean buenos voceros ante la prensa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Te invitamos a que te inscribas a este seminario donde explicaremos en profundidad la importancia de saber qu\u00e9, c\u00f3mo y cu\u00e1ndo comunicar, as\u00ed como el papel fundamental del storytelling y&#8230;<\/p>\n","protected":false},"author":16,"featured_media":4202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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